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Advantage Chooses HP PageWide T240 HD Press to Expand Digital Capabilities

The first to install the new HP inkjet technology in California.

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By: Anthony Locicero

Copy editor, New York Post

Advantage LLC (Anaheim, CA) upgraded its digital printing capabilities with the installation of an HP PageWide Web Press T240 HD. 
 
The first to install the new HP inkjet technology in California, Advantage’s HP PageWide Web Press T240 HD delivers image quality for demanding color applications in publishing, direct mail, and commercial print. 
 
“With the new HP press, Advantage commercial print production is moving to a new level where it can drive business growth in multichannel communications, branding, direct mail and creative services business,” said Tom Ling, founder and president of Advantage. “The new HD production press will enable high-quality, dynamic digital marketing pieces and sophisticated campaigns.”
 
In March 2017, Advantage upgraded its digital sheetfed production with a 29-inch HP Indigo 12000 Digital Press – also the first in California.
 
Advantage is using the new T240 HD press to produce high-quality personalized manuals and collateral, short-run catalogs, books, and direct mail.
 
“Before the quality enhancements now available on the PW T240, we had to run everything on offset then overprint on less productive cut-sheet devices,” Ling said.
 
The T240 HD advanced High Definition Nozzle Architecture technology delivers outstanding image quality using native print resolution up to 2400 nozzles per inch duty cycle with a production capacity of up to 62 million letter-size color pages per month.
 

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